Stella Artois took its advertising in a new direction in 2008 with “Triple Filtered”, an exotic romance with a number of twists. The new 4% beer continues with the familiar ingredients of French language and drama, but applies new levels of sex appeal in a 1960s setting.
A James Bond kind of character offers a free sun screen application and shoulder massage to a woman sitting by the pool on the French Riviera. But just as the heat starts to rise, along comes the opposition. The would be lover escapes through a series of “filters”, recovering with a Stell Artois, triple filtered.
Click on the image below to play the video in YouTube (HD)
The Triple Filtered ad was developed at Mother London whose team included Richard Firminger.
Post production was done at Moving Picture Company, London, by post producers Julie Evans, Scott Griffin, VFX supervisor Bill McNamara,VFX Team Ryan Knowles, Dan Adams, Eileen Chan, colourist Jean-Clement Soret.
Editor was Rich Orrick at Work Post, London.