Stella Artois Smooth Originals

It’s well known that Hollywood gets inspired by foreign films once in a while and produces a bigger budget remake. To most people 8 Mile is without doubt a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema? Could it be true that Eminem’s bio-pic was inspired by the plot of a 1960’s French film about a young beat poet, Lapin (Rabbit) battling nerves and fellow poets in a bohemian café of Monte Carlo. The answers to these questions are explored at Stella Artois 4% Smooth Originals, online at www.smoothoriginals.com, a campaign that won a Gold Film Lion at Cannes International Advertising Festival 2009.

24 Heures poster


The Stella Artois 4% campaign revealed the truth to the modern public. Not only was the 1961 classic 8 kilometre shamelessly remade as 8 mile, but Die Hard and the hit TV series 24 also took inspiration from long forgotten 1960’s European classics; Dial Hard and Vingt-Quatre heures. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions. In the age of the Internet nothing can be hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. Stella Artois did it first, and did it smoother.

8 Kilometres

2 poets face off in a battle of rhyme in ‘8 Kilomètres’ – http://www.SmoothOriginals.com reveals three forgotten classics of 60’s cinema – “The films Hollywood didn’t want you to see”

Click on the image below to play the video in YouTube (HD)

Vingt Quatre

The clock is ticking for Jacques in ‘Vingt-Quatre Heures’ – http://www.SmoothOriginals.com reveals three forgotten classics of 60’s cinema – “The films Hollywood didn’t want you to see”

Click on the image below to play the video in YouTube (HD)

Dial Hard

Inspector MeQlain plays a deadly game of Simon Says in ‘Dial Hard’ – http://www.SmoothOriginals.com reveals three forgotten classics of 60’s cinema – “The films Hollywood didn’t want you to see”

Click on the image below to play the video in YouTube (HD)

Credits

The Smooth Originals campaign was developed at Mother London by creative directors Robert Saville and Mark Waites, creative directors/copywriters/art directors Gustavo Sousa and Augusto Sola, copywriters/art directors John Cherry, Rodrigo Saavedra, Lars Holthe, Johan Baettig, agency producer Richard Firminger, account supervisor Carole Smila.

Filming was shot by director Agustin Alberdi via Landia, Buenos Aires, Argentina, and Transparent, London, with producers Eilon Kennet, Transparent, Juan Taylor, Landia, and Diego Robino, Oriental Films. Editors were Tomas Elizondo, Buenos Aires, and Rick Orrick, Work Post, London.

Sound was designed and arranged at Factory, London and Schmooze, Paris. Post production was done at Moving Picture Company (MPC).

8 Kilometres poster

Dial Hard poster