Stay in Bed Day for Mitochondrial Disease

Stay in Bed Day, on Sunday August 30, is an awareness raising event focusing on Mitochondrial Disease in Australia. Guy Davies and Matthew Furlan of Artisan Creative raised funds for the production of two videos after a friend was diagnosed with the condition, a debilitating genetic disorder that robs sufferers of their energy.

Stay in Bed commercial

Mitochondrial disease is a genetic disorder that robs the body of energy. Mitochondria are often called the “cell’s powerhouses.” They are specialised organelles found in every cell, except red blood cells, and are responsible for producing 90% of the energy needed by our body to sustain life. For most patients, there is a genetic mutation in either the mitochondrial DNA or the nuclear DNA.

Breakfast from Bed

Click on the image below to play the video.


A bomb has to be defused by remote control, from bed.

Click on the image below to play the video.

The disease can affect both children and adults with adult onset becoming more commonly diagnosed. Mitochondrial disease was initially thought to be a rare disorder, however, recent research has demonstrated that mitochondrial disease may affect one in 200 Australians.

Recently work began with the creation of the Australian Mitochondrial Disease Foundation (AMDF). The aim of the AMDF is to help promote research and education for the diagnosis, treatment and cure of mitochondrial disorders, and to provide support to affected individuals and families.


The Stay in Bed Day video was produced at Hive by director Luke Tierney, executive producer Cameron D’arcy and producer Tim Marshall.

The first Stay in Bed Day is being supported by Bluefoot, PHD, Professional Advantage, Whybin/TBWA, Kiama Beauty Studio, Moore Public Relations and Access PR.

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