Starship Children’s Hospital in Auckland, New Zealand, launched a television advertising campaign in July 2008, looking at childhood health from the other end of the age spectrum.
The commercial focuses on an old man with a twinkle in his eye blowing out a forest of birthday candles on a cake. As he continues to blow, the clock races backwards and he becomes younger and younger – zooming back through middle age, his teenage years and finally to a seriously sick three year old, gasping and struggling for breath – unable to blow out just three candles on his birthday cake.
Click on the image below to play the video in YouTube (HD)
The commercial features three-year-old Ethan Rae from Auckland’s North Shore. Ethan was born with a rare immune deficiency disorder but since receiving a bone marrow transplant in Starship in December 2007 he is well on the road to recovery.
DDB New Zealand by executive creative director Toby Talbot, creative team Regan Grafton and Bridget Taylor, account director Natalie Gibb, executive producer Judy Thompson, producer Chloe Sutherland.