St Matthews Billboard To Rise Again

St Matthew in the City, a progressive Anglican church in Auckland, New Zealand, ran a billboard this Easter promoting a conversation on the truth of the Christian gospel message around crucifixion and resurrection. A sign is nailed on a cross with the message, “This billboard will rise again. (Next Easter probably). Gospel. Truth?”. Large nails drip with red paint.

St Matthew in the City Easter Billboard


Credits

The Billboard cross/resurrection campaign was developed at M&C Saatchi Auckland by executive creative director Todd Waldron, art directors/copywriters Colin Mitchell and Alex Dyer, account manager Jo Harwood, group account director James Johnston, agency producer Rob Leach, and retoucher Woody. The billboard was installed by Billboard Solutions.