Sprint‘s Now 4G Network is brought to life in “Anthem”, a 60 live action and animated commercial in which business people, bananas and bloodhounds are duplicated and distributed in a whimsical turn on infographic style. The television commercial, launched on April 6, provides an entertaining look at the world of modern communication and the latest from Sprint’s The Now Network.
Welcome to the Now network. Population 49 million. 7 percent of 1 million emails, containing the words, “Miracle Banana Diet”, hitting 63000 spam filters, now. Most popular subject for text messages being sent from business meeting, “Get Diapers”. 233,267 people just twittered on Twitter.
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The Now Anthem was developed at Goodby, Silverstein & Partners by creative Director: Rich Silverstein creative director/copywriter Franklin Tipton, group creative director Christian Haas, art directors Christian Haas, Paul Stechschulte, copywriters Will Elliott, Roger Hoard, agency producer Rob Sondik and executive producer Josh Reynolds.
Filming was shot by director Jeffery Plansker via Supply & Demand, with director of photography Neil Shapiro, executive producer Kira Carstensen, producer Laure Stevens and production designer Carl Swanberg.
Design, Animation, Visual Effects and editing were done at Superfad by creative director/director of animation Will Hyde, executive producers Kevin Batten and Rob Sanborn, senior art director Kevin Lau, art director Will Johnson, producer Danielle Hazan, editor Charles Jensen, Flame artist Joana Cruz, 3D artists Yates Holley, Tim Kadowaki, Bryan Cox, Ian Mankowski, Damon Snyder, Henry Foster and Billy Maloney, compositors Miles Kinghorn and Claudia Yi Leon, designers/compositors Sandy Chang & Paul Yei, compositor/3D artist Carlos Florez.