Sprint Roadies Cleared for Takeoff

Sprint Nextel is promoting walkie talkie style cell phones in the Nextel network, asking what it would be like if firefighters, roadies or delivery people ran the world. The ads, launched in 2008 and sampled in the Super Bowl 2009 (Roadies), show the capacity for push of a button walkie talkie style phone conversation.

Roadies run an airline in Sprint commercial

Roadies Cleared for Takeoff

What would happen if an airline was run by roadies from the rock music industry? We’d be seeing walkie talkie communication, quick decisions and a sense of flair and showmanship…

Click on the image below to play the video.

Firefighters In Control

What if Firefighters were in charge of the government? They’d be using their mobile phones to communicate and make decisions quickly, very quickly.

Click on the image below to play the video.

Delivery Guys on Truancy Duty

Callahan, a truant student, is hunted down by delivery guys using their Blackberry Curve 8350i mobile phones. Once he’s located, with the added bonus of GPS location, the order comes through. “Reroute him straight to detention.”

Click on the image below to play the video.


The Sprint campaign was developed at Goodby, Silverstein & Partners, San Francisco, by co-chairman/creative director Rich Silverstein, group creative director Franklin Tipton, associate creative director Paul Stechschulte, art directors Rudi Angonno, copywriters Will Elliot, Larry Corwin, agency executive producer Josh Reynolds, and agency producer Melissa Nagy.

Filming was shot by director Bryan Buckley via Hungry Man, Los Angeles, executive producers Dan Duffy, Cindy Becker, director of photography Scott Henriksen, line producer Mino Jarjoura.

Editor was Gavin Cutler at MacKenzie Cutler with assistant editor Erik Laroi and executive Melissa Miller, and sound designer Marc Healy.

Audio was mixed by Joaby Deal at One Union. Music was produced at Singing Serpent.

Visual effects, end treatment and graphics were designed at Radium by creative director/lead compositor Simon Mowbray, creative director/lead CG artist Aladino Debert, creative director/designer Tuesday McGowan, motion director Ty Bardi, executive producer Stacy McClain, VFX producer Mary Mathaisell, VFX coordinator Amy Gatzert.