Sony Soundville in Iceland
Sony is telling the story of Soundville, a village in Iceland filled with music using Sony speakers, online at www.sony.co.uk/soundville since September 29. The 805 residents of Seydisfjordur in Iceland had their village turned into an extraordinary sound-system for a week in March 2009 and treated to the sounds of Richard Fearless ( Death in Vegas ) Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, and many other musicians.
Click on the image below to play the video.
The Soundville campaign was developed at Fallon, London, by executive creative director Richard Flintham, creative director Juan Cabral, agency producer Gemma Knight.