Sony Bravia Movies in Color
Sony is continuing a successful print campaign from 2007, tying the familiar Sony Bravia tag line, “Color Like No Other”, with the names of movies. Monocolor screens spell out Woody Allen’s 1985 film The Purple of Cairo, Joy Dietrich’s 2007 film Tie a Yellow Ribbon, and John McTiernan’s 1990 film Red October. The earlier ads featured Blue Lagoon (1949 and 1980), Blake Edwards’ 1963 film The Pink Panther and Frank Darabont’s 1999 film Green Mile.
The Bravia Movies campaign was developed at Cerebro Y&R, Panama City, Panama, by executive creative director Jorge Heilbron, creative director Rafa Arrocha, art director Alberto Weand, illustrator Antonio Valdes, and Demian Veleda, head of art at Y&R Buenos Aires.