The Sony Bravia is being promoted in Australia in Light People, a print advertising campaign featuring sporting light figures. Tennis, soccer and cricket players were created through the use of torches, and retouched together with colorised letters, “Colour in Motion. The world’s first 200 hz LCD television”.
The Light People campaign was developed at Saatchi & Saatchi Australia, Sydney, by art director Toby Pike. Photography by Stephen Stewart was retouched at Electric Art by compositor Piotr Stopniak and producer Jeremy de Villiers.