Schweppes Australia is running a sponsorship campaign for Solo with the Qantas Socceroos, linking the soft drink with the lead up to the Australian soccer team’s participation in the World Cup in South Africa in 2010. The new interactive, print and television advertising campaign celebrates can football, “a game every man has played”, online at www.sologameon.com.au.
The 60 and 30 second television commercials, launched on FOX Sports for the 2009-2010 A-League kick-off, introduce Solo Can football. Its a game every guy has played – even Harry Kewell. Aussies have been kicking around crushed SOLO cans since 1973. So it’s only natural that SOLO is now an official partner with Football Federation Australia. Game on!
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The Can Football campaign was developed at BMF, Sydney, by executive creative director Warren Brown, creative director Simon Langley, interactive creative director Fred Haas, associate creative director/copywriter Dennis Koutoulogenis, art director Jake Rusznyak, agency producer Sue Stewart, account managers Nick Garrett, Alison Tilling, Clare Kerlin, executive planning director Jeremy Nicholas, strategic planner Christina Aventi, digital producer Sora Nobari, print producer Alex McArthur, promotions and activations managers Kate Savage and Natalie Factor, and digital game director Micah Osis. BMF picked up the Solo account in May 2009, succeeding The Furnace who had run the Man Cans campaign.
Filming was shot by director Steve Rogers via Revolver Film, Sydney.
Media was planned and bought at Carat by Dave Hearn, Catherine Krantz and Michelle Hayes.
PR agency Wrights is developing the national communications strategy for the Solo sponsorship of the Socceroos, launched in March 2009.