The team at social marketing blog Osocio have launched their first advertising campaign in collaboration with new duo Steal Our Ideas, challenging creatives around the world to dedicate some of their efforts to improving the world rather than just to winning awards. “Awards can’t feed the hungry. Awards can’t cure the sick. Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us to create social advertising that actually makes a difference.” The cartoons are basic but the ideas are worth stealing.