Social Advertising That Actually Makes A Difference

The team at social marketing blog Osocio have launched their first advertising campaign in collaboration with new duo Steal Our Ideas, challenging creatives around the world to dedicate some of their efforts to improving the world rather than just to winning awards. “Awards can’t feed the hungry. Awards can’t cure the sick. Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us to create social advertising that actually makes a difference.” The cartoons are basic but the ideas are worth stealing.


Osocio Awards Can't Feed The Hungry



Osocio Awards Can't Heal the Sick


Osocio Awards Can't Save Our Forests

Credits

The Awards cartoons were designed at Steal Our Ideas, New York, by art director Jon Kubik and copywriter Adam Noel. See the campaign online at Osocio.

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  • http://www.benjaminbutton.com benjamin irons

    I like the idea or Osocio in promoting more creative ads that bring the social message to people. The world definitely needs to get engaged of the social challenges that the world faces today.

    Though I think there are still some missing ideas which can be implemented such using Social Networks such as Facebook to spread awarenness futher. Or try “social addvertising” which the term seems to have two meanings .. one for Social Cause and another is Social media advertising.

    But two could actually help each other such as using SocialMedia.com, Adgregate.com and AdExcel.com .. all three that uses social advertising technology efficiently. Maybe they can really help to address social challenegs to people too since their technology connects real people. Traditional ads are just too static and surprisingly boring.

  • http://www.awbnetwork.org Guillermo Caro

    JOIN US TO ADVERTISERS WITHOUT BORDERS NETWORK

  • http://www.awbnetwork.org Guillermo Caro

    CONGRATULATIONS!!!!!!!! GOOD OSOCIO TEAM

    YOU ARE ADVERTISERS WITHOUT BORDERS NOW!