Social Advertising That Actually Makes A Difference

The team at social marketing blog Osocio have launched their first advertising campaign in collaboration with new duo Steal Our Ideas, challenging creatives around the world to dedicate some of their efforts to improving the world rather than just to winning awards. “Awards can’t feed the hungry. Awards can’t cure the sick. Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us to create social advertising that actually makes a difference.” The cartoons are basic but the ideas are worth stealing.

Osocio Awards Can't Feed The Hungry

Osocio Awards Can't Heal the Sick

Osocio Awards Can't Save Our Forests


The Awards cartoons were designed at Steal Our Ideas, New York, by art director Jon Kubik and copywriter Adam Noel. See the campaign online at Osocio.

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