SoBe Lizard Lake in 3D

SoBe LifeWater is given the 3D treatment in this year’s Super Bowl commercial, Lizard Lake, with the Pepsico drink’s iconic lizards performing alongside NFL players and characters from the Dreamworks film, “Monsters vs Aliens”.

SoBe Lizard Lake commercial

Viewers were encouraged to put on their 3D glasses to make the most of the SoBe version of Swan Lake. NFL players Ray Lewis, Justin Tuck and Matt Light appear in white tights with the SoBe lizard logo on their tops. Lee the Lizard, who made his debut in the 2009 Super Bowl spot, is joined by The Missing Link, Dr Cockroach and Bob from Monsters vs Aliens. The spot leads viewers to the site,

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Behind the Scenes

See the NFL guys put through their paces in green screen mode by choreographer Keith Young.

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The Lizard Lake campaign was developed at The Arnell Group.

Filming was shot in November by Peter Arnell via Surrogate Films, Santa Monica, with director of photography Rolf Kestermann. Choreographer was Keith Young. Character animation was done at Digital Domain.

Music is Tchaikovsky’s Swan Lake followed by “So Believe” performed by Stacelette (Stacy Barthe) and produced by Theron Neff-U Feemster.