ADESF (Associação de Defesa da Saúde do Fumante) in Brazil launched a print advertising campaign in 2008 reminding smokers of the impact of their deadly habit on their vital organs, the heart, the lungs and stomach.
Credits
The EDSEF campaign was developed at Neogama/BBH, São Paulo, by executive creative director Alexandre Gama, creative directors Marcio Ribas and Wilson Mateos, art director Fábio Baraldi and copywriter Silvio Amorim.
