Smoking Organs from Brazil

ADESF (Associação de Defesa da Saúde do Fumante) in Brazil launched a print advertising campaign in 2008 reminding smokers of the impact of their deadly habit on their vital organs, the heart, the lungs and stomach.

ADESF Smoking Lungs print advertisement

ADESF Smoking Heart print advertisement

ADESF Smoking Stomach print advertisement


The EDSEF campaign was developed at Neogama/BBH, São Paulo, by executive creative director Alexandre Gama, creative directors Marcio Ribas and Wilson Mateos, art director Fábio Baraldi and copywriter Silvio Amorim.

via Bestadontv and Advertising Goodness/Design

Filed under: ADESF, Print

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