Smokey Bear Bonfire

Smokey Bear makes a live action/CG comeback in Bonfire, a commercial designed to educate the public of the danger of forest fire in the USA. Smokey, a mascot of the United States Forest Service created to educate the public on the dangers of forest fires. Summer is camping season and a high-risk time for wildfires, nine out of 10 of which are caused by human carelessness. The Smokey campaign, first launched in 1944, was brought into 2009 reality by the Ad Council, the U.S. Forest Service and the National Association of State Foresters.

Smokey Bear in Wildfire commercial

A couple get set to pack up and leave their camp site but come into conflict over the still smouldering camp fire. The girlfriend becomes Smokey Bear, brought to computer generated life by NTropic, given a full cinematic treatment including lifelike hair and movement and physical proportions appropriate for the ultimate protector of the woods.

Click on the image below to play the video in YouTube


The Smokey Bear Bonfire spot was developed at DraftFCB by executive creative director Teddy Brown, group creative director Scott Murray, senior producer Tom Anderson, associate producer Jeffrey Perino.

Filming was shot by director Jason Zada via Tool of North America with director of photography Ross Richardson, executive producer Brian Latt and line producer Joby Oschner.

Animation/VFX were produced at Ntropic by creative director/VFX lead Andrew Sinagra, CG artists Dustin Zachary and Rob Hubbard, animator Joel Fletcher, producer Esther Gonzalez, executive producer Dana Townsend.

See the Wikipedia article on the history of Smokey Bear.

  • imran

    Hello Dear and Respected,

    I hope you are fine and carrying on the great work you have been doing for the Internet surfers. I am Imran Haider from The Pakistani Spectator (TPS), We at TPS throw a candid look on everything happening in and for Pakistan in the world. We are trying to contribute our humble share in the web sphere. Our aim is to foster peace, progress and harmony with passion.

    We at TPS are carrying out a new series of interviews with the notable passionate bloggers, writers, and webmasters. In that regard, we would like to interview you, if you don't mind. Please send us your approval for your interview at email address “ at Gmail dot com”, so that I could send you the Interview questions. We would be extremely grateful.


    Imran Haider,
    The Pakistani Spectator
    pakspectator dot com

  • Michael

    Would be nice for the actors to get credit. The actress is hella cute.:)

    • jeff klank

      I see on another post her name is listed as Lankshear.