Smokey Bear makes a live action/CG comeback in Bonfire, a commercial designed to educate the public of the danger of forest fire in the USA. Smokey, a mascot of the United States Forest Service created to educate the public on the dangers of forest fires. Summer is camping season and a high-risk time for wildfires, nine out of 10 of which are caused by human carelessness. The Smokey campaign, first launched in 1944, was brought into 2009 reality by the Ad Council, the U.S. Forest Service and the National Association of State Foresters.
A couple get set to pack up and leave their camp site but come into conflict over the still smouldering camp fire. The girlfriend becomes Smokey Bear, brought to computer generated life by NTropic, given a full cinematic treatment including lifelike hair and movement and physical proportions appropriate for the ultimate protector of the woods.
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The Smokey Bear Bonfire spot was developed at DraftFCB by executive creative director Teddy Brown, group creative director Scott Murray, senior producer Tom Anderson, associate producer Jeffrey Perino.
Animation/VFX were produced at Ntropic by creative director/VFX lead Andrew Sinagra, CG artists Dustin Zachary and Rob Hubbard, animator Joel Fletcher, producer Esther Gonzalez, executive producer Dana Townsend.