Smart for Two in World’s Smallest Arcade Games

Jung Von Matt in Germany had the challenge of showing that the Smart ForTwo is small but still lots of fun. They commissioned the world’s smallest arcade games and placed them in automobile web sites.

Smart for Two Game Favicon

The creative team worked with French web developer/designer Mathiew ‘p01’ Henry to pack their all time favorite retro video games such as Pacman, Frogger and Pong and Moon Lander into the 16×16 space of a sports web site favicon. Banners were used to point users to the world’s smallest game.

“Big fun small space. Smart fortwo.”

Click on the image below to play the video.


The World’s Smallest Game campaign was developed at Jung von Matt by Sergio Penzo and Andre Price, with programmer Mathiew ‘p01’ Henry. See behind the scenes on Defender of the Favicon.

Filed under: Interactive, Smart Car