Smart Energy in Junk Ballet

Smart Energy, an energy drink produced by Spring Valley, is being promoted as the source of good energy with “Junk Ballet”, a commercial featuring a zoetrope made out of junk. The campaign is linked with an online interactive site, Makes Good Energy Totem.

Most energy drinks focus on negative behaviour – partying, extreme cliff jumping, etc. Junk Ballet is a piece of film that asks the question, ‘What you would you do, make, create if you actually put your energy towards something good?’ The zoetrope, built on the beach with pipes, books, little people, rubbish bins, blow-up plastic dolphins, and toilet bowls.

Click on the image below to play the video in YouTube (HD)

Behind the Scenes

Click on the image below to play the video in YouTube (HD)

Credits

The Junk Ballet campaign was developed at George Patterson Y&R Melbourne by executive creative director Ben Coulson, copywriter Simon Bagnasco, art director Chris Northam, agency producer Luisa Peters, group account director Matthew Cummings, account director David Shekleton, account executive Damien Miller.

Filming was shot by director Kris Moyes via Revolver with executive producer Michael Ritchie and producer Pip Smart.

Post production was done at Fin Design. Editor was Stuart Reeves at Guillotine. Sound was designed by Simon Lister at Nylon Studios, Sydney, with music composed by Michael Yezerski.

via Campaign Brief