Smart Car Back Seat with Horror

The Smart For Two features in “Backseat”, an award-winning horror-driven commercial launched in Germany in 2006, banned in many countries but winning award after award. The 40 second commercial for the Daimler/Chrysler Smart for Two takes us through a series of classic movie moments in which the front seat is definitely not safe. The tag line is simple. “No Back Seat”.

Smart Car Back Seat Knife

Click on the image below to play the video.


The Back Seat ad was developed at BBDO Germany/a>, Düsseldorf, by executive creative directors Toygar Bazarkaya and Sebastian Hardieck, creative directors Matthias Eickmeyer and Stefan Meske, and art director Szymon Rose, Florian Barthelmess, Jonathan Schupp, agency producers Steffen Gentis, Annette Berkenbusch and Mareike Ceranna, account supervisors Jan-Philipp Jahn, Sebastian Schlosser and Dirk Spakowski, advertiser’s supervisor Markus Gammert.

Filming was shot by director Markus Walter and Malte Hagemeister via Cobblestone, Hamburg, with producers Nicholas Mirbach and Tanja Bruhns.

Post production was done at Schoenheitsfarm, Hamburg. Music was produced at Stylophon Music, Hamburg.


Awards include a Silver Lion for Cars at Cannes International Advertising Festival 2007, a Silver World Medal for cinematography at the The New York Festivals International Advertising Awards 2007, a Gold at the Art Directors Club of Europe Awards 2007, a win at
The Cresta Awards 2007, a special prize at the European Festival of Car Advertising Films 2007, the Intercontinental Advertising Cup 2007 for Best of Cars, a Gold at the Eurobest Awards 2007, a Silver for TV and Cinema at Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb 2007.