Slower is Better in Elm Grove

Elm Grove Police Department in Wisconsin developed an outdoor campaign to promote the concept, “Slower is Better”. Interactive billboards were placed by roads where speed had become an issue, feeding back to motorists the possible implications of their driving habits. The die-cut signs were placed over roadside radar trailers and were triggered by speeds above 25 mph.

Credits

The Slower is Better campaign was developed at Cramer-Krasselt, Milwaukee, by creative director Chris Jacobs, art director Brian Steinseifer and copywriter Jim Jodie.