The Aids Council NSW (ACON) is using wax-tipped bananas in an advertising campaign encouraging gay men to use condoms. The campaign is found online at www.acondom.org with an interactive game, on Facebook. and is being promoted with print and experiential elements. Models handed out bananas and branded condoms in Sydney in the lead up to the campaign launch on 3 October at Sydney’s Sleaze Ball.
International sportswear label teamm8 is the campaign’s launch partner. Designer Michal Nicolas says the campaign is a great fit for his products. “The brand essence of teamm8 is all about the sporting spirit of everyday champions,” Mr Nicolas says. “Safe sex is an essential part of keeping fit and healthy so we see this as an opportunity to add value to our brand. We’re very excited to be involved.”
The banana was chosen as a symbol for the campaign as it is healthy, highly visible and widely available, just like condoms should be. The online game involves collecting condoms and avoiding unprotected sex.
Acondom.org was designed by Frost*Design.