Sky Formula 1 Monsters

SKY Italia‘s coverage of the Formula 1 Grand Prix is presented as the ultimate battle between monsters in this print advertisement designed at 1861 United. Two dragons rear up against each other in the smoke rising up from racing cars. “Formula 1 GP. The Fight Begins”.

SKY F1 Monsters


The Sky Formula 1 Monsters ad was developed at 1861 United, Milan, by executive creative directors Pino Rozzi, Roberto Battaglia, creative directors Federico Ghiso and Giorgio Cignoni, art director Massimo Verrone, copywriter Mario Esposito, photographer Laura Liverani, with post production by Germano Finco.