Skof Borderline Talent

Etas’s Skof snacks are being promoted in New Zealand with “Borderline Talent”, an integrated advertising campaign in which Skof fans send in videos of their pointless skills. Five TV ads, Pong Pong, Burp, Sniper, What’s The Difference, and Straight Jacket Snooker, give people permission to explore the inane without holding back.

Skof Borderline Talent site

Pong Pong

A man and a woman attempt to outdo each other in the flatulence department, using their skills to win a game of table tennis.

Click on the image below to play the video.

See more of the ads online at and the Skof Facebook page.


The Borderline Talent campaign was developed at Saatchi & Saatchi NZ, Auckland, by executive creative director Mike O’Sullivan, creatives Matthew Page and Carolyn Davis, agency producer Vicky Rhedey.

Filming was shot by Adam Gunser via Automatic Films with producer Camillo Spath and director of photography Rob Marsh, and editor Ian Bennett. Sound was produced at Liquid Studios.