Showoff because there are already enough ways to kill your idea

Showwoff Films in Lisbon, Portugal, present themselves as the film production company for creatives who are worried about having their idea killed. “Because there are already enough ways to kill your idea.” Images are used to portray threats to innocent ideas: creative reviews (shark), global brand guidelines (syringe), legal department recommendation (iceberg vs Titanic), client thinks he’s creative (Jason), new creative director (cat), budget (guillotine vs Marie Antoinette), new marketing manager (big bad wolf vs ), ideas sent by email (toilet), same idea in archive magazine (Beatles), creative director’s input (Julius Caesar vs plotters), client in a bad mood (Twin Towers vs Osama Bin Laden), global brand deadline (Amy Winehouse vs drugs), focus group (Jesus vs Roman guards), client feedback (African American vs Klu Klux Klan), rebrief (baby seal vs sealers), and air date deadline (James Dean vs car).

Credits

The Showoff campaign was developed at Fuel Lisbon, Portugal, by creative director/art director Pedro Bexiga, creative director/copywriter Marcelo Lourenço, with illustrator Scott C. Retouching was done at SniperShot.