Shan Shui Environmental Art from China

China Environmental Protection Foundation commissioned JWT Shanghai to prepare three print advertisements, using Shan Shui style art by well known landscape artist Yong Liang Yang to challenge the continual erosion and pollution of the waters and hills of China. Posters were placed in high visibility areas and in subway stations in Shanghai, along with an animated film version played in People Square Subway Station. The three paintings, Global Warming, Industrial Pollution and Industrial Pollution, when looked at closely (click for larger versions), show the impact of factories, cars and buildings on the environment.

Industrial Pollution ad from China

“Let the hills be the hills and the rivers be the rivers.”

Automotive Pollution ad from China

“Leave nature alone.”

Global warming ad from China

“Don’t let nature come to an end.”

Click on the image below to play the video.


The Shan Shui campaign was developed at JWT, Shanghai, by creative director Yang Yeo, art director Lillie Zhong, copywriters Jacqueline Ye and Rachael Freire, designer Sean Tang, print producers Hester Lim, Liza Law, Joseph Yu, Tao Shen, with illustrator, photographer and art director Yong Liang Yang.

Filming was shot by director Hailong Li via One Production with producers Xue Wu, editors Chun Huang, Jing Li, Yuncheng An and composer Jiangzhou Feng at Vision Unit Production.

The campaign won a number of Lotus awards at AdFest 2009, including a gold for social engagement, three single silvers for social engagement, a bronze for outdoor social engagement, a gold for best use of illustration, gold for best art direction, and gold for animation.