Seat Ibiza Skating Forever Young
Volkswagen is celebrating 25 years of manufacture of the Seat Ibiza in Spain with a tribute to skating through the decades. The evolution of skating video is based on a music video produced by Australian band Youth Group for their version of Forever Young. “25 anos rodando juntos. Deberias probarlo”, is translated in English as “Rolling 25 years together. You should try it.”
The Skating campaign was developed at Atlético International, Barcelona, by creative directors Pepe Colomer and Josep Maria Basora, art director Patrick Salvador, account executive Rafael Pesaque, agency producer Roger Lairisa, client contacts Artur Martins & Susana Gaya.
Filming was shot by director Hugo Menduiña via Agosto, Barcelona, with director of photography Albert Roigé and producer Victor Mata.
Post production was done at Infinia.
“Forever Young”, written by Marian Gold and performed by German synth band Alphaville in 1982, was covered by Youth Group.