Search and Rescue Yeti

New Zealand Land Search and Rescue is using a Yeti to remind climbers and hikers how of their existence. The national volunteer organisation provides land search and rescue services to the Police and public of New Zealand.

Yeti helps injured climber in NZ Land Search and Rescue commercial

An injured tramper (David Van Horn) lies upside down in the mountains, desperate for help. A yeti (Michael Homik) picks him and carries him to his cave to warm up by the fire. But what the Yeti has to say is somewhat disturbing. What the ad doesn’t tell people, however, is to take precautions such as informing friends about plans, carrying a rescue beacon, GPS, phone and proper equipment.

Click on the image below to play the video.


The Yeti spot was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, Karl Fleet, senior art director Emmanuel Bourneres, copywriter Jonathan McMahon, art director Lisa Fedyszyn, planner James Hurman and agency producer Jen Storey.

Filming was shot by director Nic Finlayson via Film Construction with producer Phil Liefting, production manager Norelle Wilson, executive producer Peter Hewitt and editor Steve Cox.

Music was composed by Jim Hall at Soundtrax with producer Stacey Wah and sound designer Shane Taipari.

Post production was done at Oktobor by colourist Pete Ritchie, Flame artists Stefan Coory and Lakshmann Anandanayagam, executive producer Amanda Chambers, and producer Amy Molloy.

The Yeti suit was designed at Weta Workshops.

See these two videos for behind the scenes on the Making of the LANDSAR Yeti TVC (each 7 minutes long).

Click on the image below to play the video.

Click on the image below to play the video.