Scrabble Warrior and Camera Dismembered

JWT Santiago have come out with fresh print advertising for Scrabble: Warrior and Camera, a follow up to an earlier campaign (Elephant, Guitar and Submarine). The Warrior ad provides extra drama with the appearance of a warrior having been dissected and dismembered by a sword similar to the one he is holding.

Scrabble Warrior

Scrabble Camera


The Scrabble campaign was developed at JWT Santiago Chile by creative directors Matias Lecaros, Sergio Rosati, art director/copywriter Matias Lecaros, creatives Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan, photographer Patricio Pescetto with retouching done at Astro Image Creators.