Ogilvy & Mather Colombia in Bogota was given the challenge of bringing Mattel’s word game Scrabble to the top of Colombian minds. The creative team decided to take advantage of the most representative buildings and their company names to create words with the same Scrabble’s typefaces. In that way they could show that Scrabble is a game that is fun, easy and able to be played anywhere. Buildings shown here are the Centro Comercial (with an extra CASA) in Avenida Chile, and City TV (with an extra AUTO) in Edificio Av. Jimenez, Bogotá.
The Bogota Scrabble campaign was developed at Ogilvy Colombia, Bogotá by executive creative directors John Raul Forero and Juan Jose Posada, creative director/art director Andres Lamprea, creative director/copywriter Ricardo Beltran, art director Ivan Meza, copywriter Pablo Naval, agency executive producers Fabio Quiroga, Jorge Camelo, Santiago Cortes and agency producer Freddy Rivero.