Scrabble Beautiful Word in Animation

Mattel has worked with Ogilvy & Mather Paris and Wizz, Paris, to put the award-winning Beautiful Word print advertising campaign into its animated form. Three short films show what happens when unlikely words are placed alongside each other in an exciting game of Scrabble.

Scrabble Sumo animation


Yoga

A mat rolling yogi starts a series of word associations that can will end with a dancing penguin.

Click on the image below to play the video in YouTube (HD)

Hula

A tongue, a yoyo, a donkey, an octopus in an umbrella. Where will it end?

Click on the image below to play the video in YouTube (HD)

Sumo

A Martian, a Sumo wrestler and donuts start the word game here.

Click on the image below to play the video in YouTube (HD)

Credits

The Beautiful Word campaign was developed at Ogilvy and Mather Paris by executive creative director Chris Garbutt, copywriter Arnaud Vanhelle, Benjamin Bregeault and Mihnea Gheorghiu, art directors Antoaneta Metchanova, Alex Daff and Najin Ha, managing director Benoit de Fleurian, group director Marie-Charlotte Lafront.

Animation was produced at Wizz, Paris, by directors Irina Dakeva and Clément Dozier with Jeanspézial illustrators Maud Dardeau & Matthieu Javelle (Sumo), Edik Katykhin (Yoga) and Zbiok (Hula), 3D artist Clément Soulmagnon, graphic artists S. Filinger, M. Wothke, Gary Levesque, C. Rouge, Philippe Valette, compositor Matthieu Caulet.

  • http://www.steveclement.fr/pause-cafart/ steve

    Magnifique campagne internationale qui est arrivé en France. Dommage, les créatifs d’Ogilvy paris ont traduit le slogan “Beautiful word” par “Bravo les mots”. La petite note de magie et d’humour n’a passé les frontières…