Schumacher in Drink Driving Simulation

Michael Schumacher has appeared on BBC Top Gear as the face of The Stig, the mysterious test driver with the white helmet. There is some debate on whether this is a genuine revelation or a special stunt designed to promote Bacardi’s responsible drinking campaign.

Schumacher as The Stig on Top Gear

Here’s the TV advert shown on the Top Gear show, in which Schumacher, in his role of Bacardi Limited Corporate Social Responsibility Ambassador, demonstrates the impact of alcohol consumption on driving performance. The video was filmed at Ascari, Spain. For more information on the Champions Drink Responsibly campaign, go to

Filed under: Bacardi, Commercials, Top Gear