Scholl Stink Lines

Scholl Odour Attack, a foot and shoe powder, is being promoted in New Zealand with a series of print advertisements demonstrating the impact of foot odour. Two pairs of Nike sports shoes, and a pair of Eco boots, have their laces standing up stiffly, forming “stink lines”.

Nike shoes with laces on end in Scholl print advertisement


Eco Gear boots with laces on end in Scholl print advertisement

Nike shoes with laces on end in Scholl print advertisement

Credits

The Stink Lines campaign was developed at DDB New Zealand by executive creative director Toby Talbot, head of art Mike Davison, creatives Damian Galvin and Carlos Savage, senior account manager Jenny Travers, photographer Spid and retoucher Gordon Moir.