Scholl Crystal Sandals
SSL Healthcare promoted the Scholl Crystal line of sandals in Thailand with an award-winning print advertising campaign showing the impact of the sandal on ice cream, milk and water. The campaign is designed to highlight the Scholl fitness range, designed to be anti-bacterial, waterproof with anti-slip soles, ideal for use in communal areas such as gyms and pools. The campaign won bronze Lotus awards for Press and Poster at Adfest 2009.
The Scholl Crystals campaign was developed at Lowe Bangkok by creative directors Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong, art director Porakit Tanwattana, copywriter Noranit Yasopa, agency producer Nuch Lertviwatchai, with digital imaging done at Illusion, Bangkok.