Sarah’s Secret, a chain of adult novelty boutiques in Texas, has launched an online campaign to end cucumber abuse, promoting the sale of vibrators.
A stop motion film shows a desperate cucumber escaping from the bedcovers, on its way back to safety in the fridge. The spot is online at Sarah’s Secret, together with a poll on approval ratings.
Click on the image below to play the video in YouTube (HD)
The Sarah’s Secret campaign was commissioned by owner Sarah Lee Geoff.
The Cucumber campaign was developed at Dieste by executive creative director Carlos Tourné, creative directors Paty Martinez, Flor Leibaschoff and Alex Duplan, copywriter Ernesto Fernandez, art director Sarai Gomez and agency producer John Costello.
Animation was produced at Radium, Los Angeles, by director Dariush Derakhshani, with post executive producer Gary Banks and post producer Derek Johnson.
Music was produced by Brian Flores at Listening Chair.