Santander Live More in Finland

Santander Consumer Finance, is running an integrated advertising campaign during the Finnish summer, raising awareness of special financial deals. The Finland site carries a rich red theme, continued in print, outdoor and television advertising, using the tag line, “Elä enemmän” (Live life more).

Santander Yleis print advertisement

Yleis (Overview) provides information on Laina (loan), Auto Finance and Visa Classic services.

Santander Yleis print advertisement

Santander Simon Street outdoor advertisement

The Live More Commercial

Finnish director Pekka Hara explores the nature of eccentricity in a television commercial featuring the original lyrics of Humina composer Juri Seppa.

Hold my hand, hold it tight
Never look to the other way
Walk with me in the park
Never mind what they say…

Click on the image below to play the video.


The Live More campaign was developed at Euro RSCG Helsinki by creative director Marko Vuorensola, account director Nina Myllyharju.

Filming was shot by director Pekka Hara via Also Starring, Helsinki, with director of photography Tuomo Virtanen, and editor Antony Bentley.

Sound and music were produced at Humina by sound designer Timo Anttila and composer Juri Seppa.