Samsung Scam Photos from Doha
FP7 Doha in Qatar have been discredited this last week after having their 2009 Agency of the Year award withdrawn by the Dubai Lynx Awards. Investigations after the March ceremony revealed that at least 18 submissions had been entered in the competition, winning seven awards, without ever being approved by the companies concerned, Samsung, Nissan and Higeen.
The campaign that brought the issue to a head was a pair of print advertisements for the Samsung SL310W camera, showing a group of Catholic nuns being photographed by Jesus, and a group of male students being photographed by a partially dressed woman. Samsung moved quickly to deny all knowledge of the campaign after the Jesus photo was published in a Lebanese newspaper, Al Mostakbal. Samsung Electronics has made it clear that the company has not approved or commissioned FP7 to create any advertising campaigns.
The scam wins, withdrawn by the Dubai Lynx Awards are as follows:
Print Gold campaign Samsung SWF338AAB Washing Machine “Ink” “Oil” and “Mud”. The model is only available in the United States.
TV/Cinema Gold campaign Samsung ML 4551NDR Laser Printer “Car”, “Cook” and “Rocket”.
Print and Outdoor Gold campaigns: Aramex “Comics”, “Skates” and “Poster” – copies of the Fedex campaign, and not approved by Aramex.
Print Silver campaign: Samsung SL310W Camera “Nuns” and “Students”.
Print Silver campaign: Samsung ML 4551NDR Printer “Flying Bird”, “Man Digging” and “Running Horse”.
Print and Outdoor Silver campaigns: Higeen Mouth Wash “Cow”, “Sheep” and “Pig”.
TV/Cinema Bronze: Nissan Quest “Jackson 7”.
Ten pieces in the Print and Outdoor shortlists were also disqualified. The FP7 Doha team is shown here accepting the Agency of the Year Award.
The FP7 Doha team taking responsibility for the Samsung Photo campaign are creative director Fadi Yaish, copywriter Mohamed Diaa and art director Maged Nassar. Matt Baker is named as photographer.
FP7 Doha is part of the Promoseven network in the Middle East and North Africa, affiliated with McCann Worldgroup, part of MCN, an Interpublic group company.