Procter & Gamble Malaysia presented Safeguard Antibacterial Soap in an award-winning print advertising campaign demonstrating the spread of bacteria. Three print advertisements, Alley, Park and Toilet, use the phrase, “Whatever it’s touched, you touch”.
Credits
The Safeguard campaign was developed at Saatchi & Saatchi, Petaling Jaya, Malaysia, by executive creative directors Adrian Miller and Edmund Choe, copywriter James Yap, art director Ian Lee, designer Xuxulyn, account supervisors Tina Tong and Diana Boo, photographer Edmund Leong at Untold Images, illustrator Jesse Choo, and retoucher James Teoh.
The campaign won a Silver Outdoor Lion and a Bronze Press Lion at Cannes International Advertising Festival 2008.
Nice advertising campaign print, but where can i buy safeguard hand soap? I dont need the liquid soap..hope to receive a reply from you guys!