RSPCA All Creatures Great and Small
RSPCA is celebrating Animal Awareness Week 2009 in Australia with the release of a digitally re-mastered version of the Animal Walk, a commercial created in 1988. Animal Walk was the first brand ad of its kind in Australia and remains one of the most recognised advertisements ever made in Australia. The production not only introduced Australians to their favourite little bandaged wombat but it was actually responsible for coining the RSPCA’s slogan, “For all creatures great and small”. The wombat went on to become the RSPCAs mascot.
Click on the image below to play the video.
The Animal Walk was originally developed at Leonardi & Curtis by creative director Cesare Leonardi, copywriter Sean Cummins, art director Kaye Schirrman. Filming was shot by director Igor Auzins, producer David Tayles and director of photography Ellery Ryan.