The Inspiration Room

Terra Travel – Routine Sucks in Brazil

Internet provider Terra in Brazil has been promoting its online tourism portal with an observation based on the concept, the grass is always greener on the other side of the fence. “Routine sucks” is on the minds of men who wish they were somewhere else, on the snow, on the beach, in the country or in the city. The ads lead to Terra Brazil’s tourism portal, www.terra.com.br/turismo.

Credits

The Routine campaign was developed at DDB Brazil by creative directors Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente, copywriter Otavio Schiavon, and art director/illustrator Gustavo Victorino.

Ads of the World awarded the Routine Sucks ads with Gold for Best Print the month of May.

Neighbouring Posts

« « Project Natal Demo at E3 | Simple Gestures from Red Cross » »

Location (Brazil).

This entry was posted on Friday, June 5th, 2009 at 8:23 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Brasil

Posted in Inspiration, Print Press Posters Billboards

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1. Outdoor Lions at Cannes 2009 says:

   June 24, 2009 at 9:22 pm

   [...] Paris, France Air India, Bangalore-Dubai, Mumbai-New York, DDB Mudra India, Bangalore, India Terra Beach/Snow, City/Country, DDB Brasil, Sao Paulo, Brazil Museum of Childhood, Inner Child, AMV BBDO, London, UK Scrabble [...]

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2. Press Lions at Cannes 2009 says:

   June 26, 2009 at 4:14 pm

   [...] France Harvey Nichols Bristol Store, Paul Smith/Duchamp (Wallace & Gromit), DDB London, UK Terra Travel, Beach/Snow, City/Country, DDB Brasil, Sao Paulo, Brazil Augsburger Allgemeine Zeitung, Karl Benz, Adolf Dassler, Adolf [...]

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