Marie Claire in the Philippines has produced a series of print advertisements encouraging readers to think for themselves when considering the Reproductive Health Bill Campaign. “The Reproduction Health Bill. Don’t let someone else decide for you.”
The Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
House Bill 5043, introduced by Rep. Edcel C. Lagman of Albay, aims to promote choices for family planning and age-appropriate reproductive health education; provide goods, services, and information; and create a nationwide reproductive health program.
The Catholic Church in the Philippines has made clear its opposition to the Reproductive Health Bill, concerned that the bill promotes artificial contraception and abortion and attacks religion.
The Reproductive Health campaign was developed for Marie Claire at BBDO Guerrero, Manila, Philippines, by chief creative officer David Guerrero, executive creative directors Joel Limchoc, Simon Welsh, art director Dale Lopez, copywriter Tim Villela, account services Karen Go, photographer Paolo Gripo, retoucher Manny Vailoces, producer Al Salvador.