Red Cross Tsunami Appeal in Canada

Canadian Red Cross recently launched a print advertising campaign using typography and across the fold features to remind Canadians about the plight of people affected by earthquakes, tsunamis and storms in the Asia Pacific region. “After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope”.

Red Cross Tsunami print advertisement

Red Cross Tsunami print advertisement
Red Cross Tsunami print advertisement

Credits

The Red Cross Tsunami Appeal ad was developed at Cossette, Montréal, Canada, by executive creative director Patrick Beauduin, creative director Barbara Jacques, creative director/art director Jonathan Rouxel, copywriter Patricia Doiron, and designer Richard Bélanger.