Canadian Red Cross recently launched a print advertising campaign using typography and across the fold features to remind Canadians about the plight of people affected by earthquakes, tsunamis and storms in the Asia Pacific region. “After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope”.
Credits
The Tsunami ad was developed at Cossette, Montréal, Canada, by executive creative director Patrick Beauduin, creative director Barbara Jacques, creative director/art director Jonathan Rouxel, copywriter Patricia Doiron, and designer Richard Bélanger.
