Red Cross Portugal (Cruz Vermelha) opened up Hope Store, a temporary store developed for the Christmas 2008 season by Leo Burnett Publicidade. The Portuguese Red Cross raised funds for its main causes during the Christmas Season with the sale of a new product: Hope, available at a retail store inside a popular shopping mall in Lisbon. Hope was promoted as a product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas.
The Red Cross in Lisbon opened up a temporary retail shop in Monumental shopping mall in Lisbon to sell “hope” through direct donations to the organization. The store, promoted through traditional ad mediums, sold little cards valued at 10 euros to raise funds for its local Red Cross over the Christmas period.
Click on the image below to play the video in YouTube (HD)
The Hope Store campaign was developed at Leo Burnett Lisbon by executive creative director Chacho Puebla, creative director/copywriter Erick Rosa, creative director/art director Renato Lopes, production manager Antonio Junior, executive producer Cristina Almeida, graphic producers António Junior and António Franca, audio visual producer Hugo Lage, account directors Marta Guimarães and Inês Almeida, account executive Renata Ferreira.
Design was produced at Arc Worldwide Lisbon by designer Daniel Palma, digital producers Federico Bosch and Mónica Rocha.
Hope Store project won a Gold PR Lion, two Silver Direct Lions, a Silver Promo and a Bronze Promo at Cannes International Advertising Festival.