Red Cross Spain (Cruz Roja Española) presents their ongoing presence in communities in a subtle print advertising campaign by Publicis Dialog. The tag line, “Perhaps you can’t see us, but we are there”, reminds us that the work of aid agencies continues even in the absence of emergencies. Red Cross agencies in the frontline this week are Palang Merah in Indonesia and Philippines National Red Cross. Samoa is being supported by Red Cross in New Zealand.
The Hidden campaign was developed at Publicis Dialog Spain, Madrid, by creative director David Cavanilles
art directors Jaime Campiña, Juan Hernanz, copywriter Alfonso Cuenca, chief creative officer Arturo Lopez.