Red Bull City Scramble Wall

Red Bull brought Endurocross to downtown Auckland, New Zealand, on May 31, 2009. “City Scramble” featured enduro bike riders on an urban course featuring elements that have never been seen before anywhere, plus all the obstacles that make Endurocross such an intense sport such as logs, rocks and water. To get the word out this print advertisement presented the Red Bull Wall as the finished product of inner city racing.

Red Bull City Scramble Wall


Red Bull City Scramble Promotion

Red Bull City Scramble Promotion

Credits

The Red Bull City Scramble campaign was developed at Kastner & Partners, Sydney, Australia, by art director/copywriter Darryn Devlin and copywriter Luke Simkins with photographer Mat Baker.

Filed under: Ambient, Print, Red Bull

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