Recession 101 Billboards
(Average: 4.23 out of 5)
Loading ...The Outdoor Advertising Association of America is overseeing an inspirational advertising campaign providing an optimistic take on the global financial crisis. The Recession 101 messages are being presented on backdrops designed to look like lined notepad paper, mounted on digital billboards, traditional billboards, posters and street furniture.
The economic “lessons,” which include such catchphrases such as “self worth beats net worth,” and “stop obsessing about the economy, you’re scaring the children,” started going up in May and now number around 2,000 postings across the country.
Recession 101 is a light hearted and succinct reminder to everyone that the nation will get through these troubled times and come out in the end.
Members of the OAAA have donated printing, materials and billboard space, while the private anonymous donor has paid for the campaign’s design.
OAAA has set up www.recession101.org and a special Twitter channel: twitter.com/Recession101
Credits
The campaign is being developed by Charlie Robb, from Charchin Creative, Port Saint Lucie, Florida. Robb was also involved in the Messages from God billboard campaign of 1999 which also was sponsored by an anonymous donor.
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Location 
(USA).
Posted in Inspiration, Print Press Posters Billboards
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(4.85 out of 5)
I am so impressed with your forward thinking approach to this economic speedbump. I am by no means rich, I am a teacher. The billboard that you are scaring the children is one of my personal favorites. Thank you for your positive spin!
These billboards are great! I’m in the outdoor advertising industry and agree we need more creative boards like this. All too often outdoor ads don’t reach their fullest potential! If you come across more of these boards, please do share!
While traveling north out of Houston Texas earlier today I was impressed by the “self worth beats net worth” billboard. I talked to my children about it. Ages range from 22-6 years old. Each on had a different comment.
today i saw one that said,
“recession 101
it's a test, not a final.”
I saw one in Palm Springs, CA:
‘the recession will be over long before the one’s that caused it are paroled’ or something like that, Great Stuff!
Peace Is Imminent! West
I love them. It is good to remind people the obvious, even if sites like the democraticunderground are pissed about them. Keep up the good work
Hard to know what to say. I believe in giving inspirational messages, but I just really dislike billboards and think of them as a blight on the landscape.