Reach Your Teeth Can Hide Many Things
Johnson & Johnson reminds us that our teeth can hide many things in this advertising campaign for Reach Dental Floss, developed in Brazil. Plasticine animals, a pig, chicken and cow, are draped over white teeth. The campaign won a Silver Outdoor Lion at Cannes International Advertising Festival 2009.
The Reach campaign was developed at JWT São Paulo by executive creative director Mario D’Andrea and Roberto Fernandez, art director Pedro Izique, copywriter Leandro Pinheiro, art buyer Renata Sayao, advertiser’s supervisor Luis Ruiz, planner Ken Fujioka, account manager Luciana Rodrigues, account supervisors Felipe Zorzi and Isadora Coelho, illustrator Pedro Izique and photographer Regis Fernandez.