The Inspiration Room

Reach Your Teeth Can Hide Many Things

Johnson & Johnson reminds us that our teeth can hide many things in this advertising campaign for Reach Dental Floss, developed in Brazil. Plasticine animals, a pig, chicken and cow, are draped over white teeth. The campaign won a Silver Outdoor Lion at Cannes International Advertising Festival 2009.

Credits

The Reach campaign was developed at JWT São Paulo by executive creative director Mario D’Andrea and Roberto Fernandez, art director Pedro Izique, copywriter Leandro Pinheiro, art buyer Renata Sayao, advertiser’s supervisor Luis Ruiz, planner Ken Fujioka, account manager Luciana Rodrigues, account supervisors Felipe Zorzi and Isadora Coelho, illustrator Pedro Izique and photographer Regis Fernandez.

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Location (Brazil).

This entry was posted on Sunday, July 5th, 2009 at 6:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Johnson & Johnson, JWT, JWT Sao Paulo, Reach

Posted in Inspiration, Print Press Posters Billboards

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1. Outdoor Lions at Cannes 2009 says:

   July 19, 2009 at 8:37 pm

   [...] Attak: Wood, Plastic, DDB Milan, Italy Huawei, Coffee, Guangzhou Newsung/JWT, Guangzhou, China Reach Dental Floss, Cow, Pig, Chicken, JWT Sao Paulo, Brazil Cupid Condoms Savings, Publicis Communications, Mumbai, India Wonderbra, [...]

   Reply