Reach Your Teeth Can Hide Many Things
(Average: 3.75 out of 5)
Loading ...Johnson & Johnson reminds us that our teeth can hide many things in this advertising campaign for Reach Dental Floss, developed in Brazil. Plasticine animals, a pig, chicken and cow, are draped over white teeth. The campaign won a Silver Outdoor Lion at Cannes International Advertising Festival 2009.
Credits
The Reach campaign was developed at JWT São Paulo by executive creative director Mario D’Andrea and Roberto Fernandez, art director Pedro Izique, copywriter Leandro Pinheiro, art buyer Renata Sayao, advertiser’s supervisor Luis Ruiz, planner Ken Fujioka, account manager Luciana Rodrigues, account supervisors Felipe Zorzi and Isadora Coelho, illustrator Pedro Izique and photographer Regis Fernandez.
Neighbouring Posts
« « HBO Big Love Audio Murals | Cupid Condom Savings of a Lifetime » »
Location 
(Brazil).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Joel on AAMI What About Me: 
Simbolik on 150 Christmas Stamps from 2009: 
Beer Fridge on Bud Light House: 
renee diaz on GoDaddy at Super Bowl 2010: 
Jane Ann on GoDaddy at Super Bowl 2010: 
G. A . Mischke on Recession 101 Billboards: 
Skunk Ape on Ampd Mobile Bus Gives Power To Entertain Yourself: 
Boris on AAMI What About Me: 
[...] Attak: Wood, Plastic, DDB Milan, Italy Huawei, Coffee, Guangzhou Newsung/JWT, Guangzhou, China Reach Dental Floss, Cow, Pig, Chicken, JWT Sao Paulo, Brazil Cupid Condoms Savings, Publicis Communications, Mumbai, India Wonderbra, [...]