Ray Ban Yarn Rolls in San Francisco

Never Hide Films have launched a new Ray Ban film, this time featuring a ball of red yarn rolling through the streets of San Francisco. Two men turn up in Sanchez street, Castro in San Francisco, carrying a 6 foot ball of red yarn on their Chevy truck. A shove is all it needs for the beginning of an eventful downhill journey. The yarn unravels with a twist as we discover who those shoes belong to…

Ray Ban Yarn

Click on the image below to play the video.

The campaign is online at the Never Hide Films Facebook site with night photography on their Flickr channel.


Yarn was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Travis Britton, art director Kele Dobrinski, art director Dan Kenneally, copywriter Noah Phillips, director of broadcast content Jennifer Golub, agency producer Mai Huynh.

Filming was shot by director Chuck McBride via Caviar, Los Angeles, with director of photography Guillermo Navarro, and executive producer Michael Sagol.

Post production was done at Plank Editorial by editor Nathan Petty and colorist Chris Martin.

Music is “Miss Alissa” by Eagles of Death Metal.