Ray Ban sunglasses are given a tryout by a chameleon in this spot from Cutwater, San Francisco. “Super Chameleon” is part of a campaign launched through the Never Hide Films YouTube channel.
A chameleon finds ways to adapt to its surroundings, changing colour to blend in with four different pairs of Ray Ban sunglasses. The real challenge comes when confronted with four pairs at once.
Click on the image below to play the video in YouTube (HD)
Credits
The Chameleon spot was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Travis Britton, art director Kele Dobrinski, copywriter Noah Phillips, director of broadcast content Jennifer Golub and agency producer Mai Huynh.
Filming was shot by director/FX supervisor Seb Caudron via Method Studios, Los Angeles, with director of photography Jim Matlosz, and FX supervisor Justin Harder.
Music is “Eat My Bear”, by Yuksek.
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