Qantas has launched the latest phase of its twelve-year-old advertising campaign, “I Still Call Australia Home”. The fourth commercial in the series integrates earlier footage of choristers with new shots involving the Qantas-sponsored Gondwana National Indigenous Children’s Choir, formed in July 2008, along with members of the Australian Girls Choir and the National Boys Choir of Australia.
13-year-old chorister Tyus Arndt, singing in a dialect of Kala Lagaw Ya, one of the languages of the Torres Strait Islands, summons choristers from around the world to gather in the Bungle Bungle Ranges of Western Australia’s Purnululu National Park.
Click on the image below to play the video in YouTube (HD)
The new I Still Call Australia Home commercial was launched at the conclusion of Coming Home, a behind-the-scenes special on the making of the commercial. Coming Home aired on the Seven Network prior to the broadcast of the Bledisloe Cup rugby international between the Qantas Wallabies and New Zealand and featured Seven Network personalities Tom Williams, Ernie Dingo and Jennifer Hawkins on location with the choirs. The three choirs performed I Still Call Australia Home as part of the pre-Bledisloe Cup match entertainment.
The Qantas campaign was developed at Singleton Ogilvy & Mather, the agency that joined the ISCAH campaign in 1998, by senior art director Anthony Larombe, creative group head Paul Dunne and agency producer George Saada.
See the earlier Qantas I Still Call Australia Home story here.