Puma Lift in Underwear and Shoes

Puma shoes and underwear are highlighted in “Lift”, a television commercial featuring the song, “Underwear”, by The Magnetic Fields. A man and woman, dressed in underwear and shoes only, act out gender-related aspirations with the help of digital projection and a few stage hands.

Puma Lift couple

Click on the image below to play the video.


Lift was developed at Droga5, New York, by creative chairman David Droga, executive creative director Duncan Marshall, art director January Vernon, copywriter Scott Ginsberg, head of integrated production Sally-Ann Dale, agency producer Dana May.

Filming was shot by director Rupert Sanders via MJZ with director of photography Chris Soos, executive producers David Zander and Eric Stern, and line producer Laurie Boccacio.

Editor was Neil Smith and Michael Heldman at Spot Welders. VFX were designed at MassMarket by VFX creative director Cedric Nicolas Troyan, Flame artists Alex Kolasinski, Sarah Eim and Chris Staves.

Sound was designed by Brian Emrich at Trinitte Studios and Sound Lounge. Music licensing was organised at Search Party Music.

Lyrics for Underwear

A pretty girl in her underwear
A pretty girl in her underwear
If there’s anything better in this world
who cares
La mort, c’est la mort
mais l’amour, c’est l’amour
La mort, c’est seulement la mort
mais l’amour, c’est l’amour
A pretty boy in his underwear
A pretty boy in his underwear
If there’s a better reason
to jump for joy
who cares….