Puma Kings Complement Your Character

Puma is celebrating the 25th anniversary of the Puma King boot with a print advertising campaign in red, white and black. The series features Russian footballer Alexander Hleb (red), Swedish footballer Karl Fredrik “Freddie” Ljungberg (white), and Italian footballer Massimo Oddo (black).

Puma King Red print advertisement

Puma King White print advertisement

Puma King Black print advertisement


The Puma King series was developed at Robert/Boisen & Like-minded, Copenhagen, Denmark, by creative director Michael Robert, copywriter Peter Metcalfe, art director Jannik Davidsen, account manager Line Koehlert Meldgaard, advertiser’s supervisor Adam Petrick, typographer Dhanang Pambayun at Tragik Lab, and illustrator Evergrunge (Dhanank Pambayun).

Behance and Garisart.

Filed under: Print, Puma

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